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How the cruise on the mainland was born

Since the presentation video of the Cruise on the mainland was released, there has been a wave of phone calls from people intrigued by our formula. So after several messages on the facebook page and 66 phone calls in about 8 days, I thought of telling the story of the cruise on the mainland in a larger version. 

(Yes! The switchboard show me the number of calls and 66 in 8 days made me think it was right to tell the whole story!) 

So in this e-mail and in the next I will tell you how the idea of ​​the Cruise on the mainland was born and how we have unknowingly (until today) become the first Hotel in Europe with a Cruise theme. 

If you have been following me for a while, you know that even before I am a hotelier, I am a woman who loves comfort. I grew up in a family with the myth of America, spectacularization and special effects and I think this has marked a lot the way we work at the Giulia Hotel. 

I remember that already in the early 60s my parents anticipated the times by building the first lift (you can imagine what it means in those years) and introducing the famous "Lobby Boy" who was wandering around the hotel with a hat with the only one task of accompanying people in the elevator. 

Every year, at the end of the summer season, while many rested (rightly), "news" was discussed at home for the following year. 

The subject of the discussion was always one: how to create more comfort. 

I have always had a very feminine and empathic approach, believing that the hotel world should be looked at with the eyes of those who are at home, in front of an episode of Love Boat and dreams of living their own holiday. 

I mean numbers, statistics, brain-storming are fundamental things in running a company but as far as they are, the customer doesn't care (and rightly so). 

I think everyone, when we book a holiday, we think of the moments of relaxation and freedom that we will live with our husband / wife and not of management aspects. 

So I wanted those thoughts and expectations to come true. I wanted to create a world that immersed people like in an episode of Love Boat. 

I loved Love Boat, and I wanted to create a context exactly like that. It took years. We started with the first Special Events, then the Grand Gala and finally the Parades (just like on Cruise ships). 

At the beginning, our idea was not to transform the hotel into a cruise ship but then ... like a bolt of lightning it was born ... 

And tomorrow I will reveal to you the continuation of this story

Get on board!

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Reviews

"I recommend Hotel Giulia"

We had a good time as a family at Hotel Giulia and overall we felt comfortable. The hotel is very close to the beach, there is a public beach available also.The staff is very nice and they speak Engl...Read more
Betymare22
giuliahotel en how-the-cruise-on-the-mainland-was-born 012

I recommend Hotel Giulia

We had a good time as a family at Hotel Giulia and overall we felt comfortable. The hotel is very close to the beach, there is a public beach available also.The staff is very nice and they speak English very well.

Betymare22 - Holiday with friends
26-08-2022 giuliahotel en how-the-cruise-on-the-mainland-was-born 013

"Spectacular hotel!"

Hotel Giulia is a spectacular gem on the sea in Lido di Camaiore . Cristiana, the owner will greet guests daily during breakfast and dinners. Staff is kind, accommodating and professional. Hotel is su...Read more
Jyagar
giuliahotel en how-the-cruise-on-the-mainland-was-born 012

Spectacular hotel!

Hotel Giulia is a spectacular gem on the sea in Lido di Camaiore . Cristiana, the owner will greet guests daily during breakfast and dinners. Staff is kind, accommodating and professional. Hotel is superb location with sea view, great food, beautiful rooms, free bike use, and amazing nightly shows. We will be back next year!

Jyagar - Couples holiday
24-07-2022 giuliahotel en how-the-cruise-on-the-mainland-was-born 013

"Oasis by the beach"

Tranquil clean and cool room by the beach. Fresh and delicious breakfast on outdoors terrace. We come back here often, always checking this hotel availability first. Our kids love it as did our parent...Read more
VBJHannover
giuliahotel en how-the-cruise-on-the-mainland-was-born 012

Oasis by the beach

Tranquil clean and cool room by the beach. Fresh and delicious breakfast on outdoors terrace. We come back here often, always checking this hotel availability first. Our kids love it as did our parents. Also Glutenfree friendly.

VBJHannover - Family holiday
22-07-2022 giuliahotel en how-the-cruise-on-the-mainland-was-born 013

"Nice 3-star hotel in great location with fantastic staff"

he Hotel Giulia is not particularly fancy, but we loved our time there. First and foremost, the staff is absolutely terrific. Warm and helpful in every way, they provided a first-class experience. Our...Read more
Familyfoodie1
giuliahotel en how-the-cruise-on-the-mainland-was-born 012

Nice 3-star hotel in great location with fantastic staff

he Hotel Giulia is not particularly fancy, but we loved our time there. First and foremost, the staff is absolutely terrific. Warm and helpful in every way, they provided a first-class experience. Our room was simple but super functional with great air conditioning, water pressure, an ample refrigerator and a comfortable bed. The location is great, right across the street from the boardwalk and beach, and walking distance to some very good restaurants. Very nice (free) bicycles were available to guests and we took a great 5-mile ride up to Forte Di Marmi on the bike path. A very good continental breakfast was included.

Familyfoodie1 - Couples holiday
16-06-2022 giuliahotel en how-the-cruise-on-the-mainland-was-born 013

"Fully friendly and clean hotel"

Staff is very helpful and Polite. At any time you get help. Great sieht to the See. Good Cooperation with Beach Lido. A lot of fun around. No Need to take the car. In the same Time very good Position ...Read more
marioscire
giuliahotel en how-the-cruise-on-the-mainland-was-born 012

Fully friendly and clean hotel

Staff is very helpful and Polite. At any time you get help. Great sieht to the See. Good Cooperation with Beach Lido. A lot of fun around. No Need to take the car. In the same Time very good Position for Trips to Cinqueterre, Lucca and other destinations.

marioscire - Couples holiday
27-09-2018 giuliahotel en how-the-cruise-on-the-mainland-was-born 013

"Fantastic modern seafront hotel"

Fantastic seafront hotel, rooms modern and clean. All staff friendly and accommodating. We visit Camoire every year, first time staying at this hotel. Signora and all the staff were so attentive. Cant...Read more
mialodge
giuliahotel en how-the-cruise-on-the-mainland-was-born 012

Fantastic modern seafront hotel

Fantastic seafront hotel, rooms modern and clean. All staff friendly and accommodating. We visit Camoire every year, first time staying at this hotel. Signora and all the staff were so attentive. Cant wait to go back next year.

mialodge - Family holiday
31-08-2018 giuliahotel en how-the-cruise-on-the-mainland-was-born 013
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"Very Enjoyable Stay"

I wasn't sure when I made our reservations in February about this Hotel. But let me tell you everyone on staff was so helpful,polite and very friendly. We were able to communicate with no problem and ...
CarolSAC
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