EngHow the cruise on the mainland was born
Since the presentation video of the Cruise on the mainland was released, there has been a wave of phone calls from people intrigued by our formula. So after several messages on the facebook page and 66 phone calls in about 8 days, I thought of telling the story of the cruise on the mainland in a larger version.
(Yes! The switchboard show me the number of calls and 66 in 8 days made me think it was right to tell the whole story!)
So in this e-mail and in the next I will tell you how the idea of the Cruise on the mainland was born and how we have unknowingly (until today) become the first Hotel in Europe with a Cruise theme.
If you have been following me for a while, you know that even before I am a hotelier, I am a woman who loves comfort. I grew up in a family with the myth of America, spectacularization and special effects and I think this has marked a lot the way we work at the Giulia Hotel.
I remember that already in the early 60s my parents anticipated the times by building the first lift (you can imagine what it means in those years) and introducing the famous "Lobby Boy" who was wandering around the hotel with a hat with the only one task of accompanying people in the elevator.
Every year, at the end of the summer season, while many rested (rightly), "news" was discussed at home for the following year.
The subject of the discussion was always one: how to create more comfort.
I have always had a very feminine and empathic approach, believing that the hotel world should be looked at with the eyes of those who are at home, in front of an episode of Love Boat and dreams of living their own holiday.
I mean numbers, statistics, brain-storming are fundamental things in running a company but as far as they are, the customer doesn't care (and rightly so).
I think everyone, when we book a holiday, we think of the moments of relaxation and freedom that we will live with our husband / wife and not of management aspects.
So I wanted those thoughts and expectations to come true. I wanted to create a world that immersed people like in an episode of Love Boat.
I loved Love Boat, and I wanted to create a context exactly like that. It took years. We started with the first Special Events, then the Grand Gala and finally the Parades (just like on Cruise ships).
At the beginning, our idea was not to transform the hotel into a cruise ship but then ... like a bolt of lightning it was born ...
And tomorrow I will reveal to you the continuation of this story
(Yes! The switchboard show me the number of calls and 66 in 8 days made me think it was right to tell the whole story!)
So in this e-mail and in the next I will tell you how the idea of the Cruise on the mainland was born and how we have unknowingly (until today) become the first Hotel in Europe with a Cruise theme.
If you have been following me for a while, you know that even before I am a hotelier, I am a woman who loves comfort. I grew up in a family with the myth of America, spectacularization and special effects and I think this has marked a lot the way we work at the Giulia Hotel.
I remember that already in the early 60s my parents anticipated the times by building the first lift (you can imagine what it means in those years) and introducing the famous "Lobby Boy" who was wandering around the hotel with a hat with the only one task of accompanying people in the elevator.
Every year, at the end of the summer season, while many rested (rightly), "news" was discussed at home for the following year.
The subject of the discussion was always one: how to create more comfort.
I have always had a very feminine and empathic approach, believing that the hotel world should be looked at with the eyes of those who are at home, in front of an episode of Love Boat and dreams of living their own holiday.
I mean numbers, statistics, brain-storming are fundamental things in running a company but as far as they are, the customer doesn't care (and rightly so).
I think everyone, when we book a holiday, we think of the moments of relaxation and freedom that we will live with our husband / wife and not of management aspects.
So I wanted those thoughts and expectations to come true. I wanted to create a world that immersed people like in an episode of Love Boat.
I loved Love Boat, and I wanted to create a context exactly like that. It took years. We started with the first Special Events, then the Grand Gala and finally the Parades (just like on Cruise ships).
At the beginning, our idea was not to transform the hotel into a cruise ship but then ... like a bolt of lightning it was born ...
And tomorrow I will reveal to you the continuation of this story
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Viale E. Pistelli, 77 55041 Lido di Camaiore (Lu)
+39 0584/617518 Fax +39 0584/617724
Codice SDI: M5XUCR1
P.Iva 02193800469 - Privacy & Cookie Policy (Cookie preferences)
+39 0584/617518 Fax +39 0584/617724
Codice SDI: M5XUCR1
P.Iva 02193800469 - Privacy & Cookie Policy (Cookie preferences)
Credits TITANKA! Spa © 2020
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"I recommend Hotel Giulia"
I recommend Hotel Giulia
"Spectacular hotel!"
Spectacular hotel!
"Oasis by the beach"
Oasis by the beach
"Nice 3-star hotel in great location with fantastic staff"
Nice 3-star hotel in great location with fantastic staff
"Fully friendly and clean hotel"
Fully friendly and clean hotel
"Fantastic modern seafront hotel"
Fantastic modern seafront hotel